Project Overview
ECSEC was appointed to deliver Razer’s first European flagship store, located just off Leicester Square — the heart of London’s entertainment district. The project combined a state-of-the-art retail environment with an immersive esports arena, offering visitors an interactive, high-performance brand experience.
The Brief
Razer’s vision was to create a next-generation retail environment that brings the brand’s gaming ecosystem to life. The store needed to:
Showcase Razer’s full product line through interactive displays and live demos.
Feature a dedicated esports zone with multiplayer rigs, streaming booths and performance-grade hardware.
Reflect the Razer brand DNA — bold, high-tech, and immersive — while maintaining exceptional craftsmanship.
Be delivered efficiently within the logistical and regulatory constraints of a busy central London location.
Our Approach
ECSEC’s turnkey solution included:
End-to-end project delivery, managing every stage from enabling works to handover.
Precision installation of lighting, M&E, AV systems, and RGB integration to reflect Razer’s dynamic aesthetic.
Bespoke joinery and finishes manufactured to high tolerances to complement the brand’s premium design intent.
Logistics and access management to coordinate deliveries and works in a high-traffic West End environment.
Collaborative project control with Razer’s global design team to ensure the final experience aligned with brand standards and operational needs.
The Result
The completed RazerStore London embodies the fusion of retail and gaming culture. The ground floor offers a sleek retail showcase for Razer’s latest innovations, while the lower-ground esports arena hosts live gaming events, tournaments and streaming sessions.
Delivered on time and to specification, the project demonstrates ECSEC’s ability to combine technical precision, complex coordination, and premium finish in a high-profile, experiential retail space.
Key Highlights
Flagship retail and esports fit-out in a live central London location
Bespoke lighting, AV and interactive installations
Premium finishes reflecting global brand standards
Delivered on time and within budget
Why ECSEC
With over five decades of retail and hospitality fit-out expertise, ECSEC continues to deliver exceptional environments for some of the world’s leading brands combining craftsmanship, innovation, and collaboration at every stage.
